As consumers become increasingly concerned with how food is produced and how farm animals are raised and treated, farmers and companies are responding with various labels and claims. Labels or claims generally aim to assure consumers that the food was produced in a better way - whether it be more humane, sustainable or healthy - but they can vary widely in how meaningful they are and in what is actually required.
The chart below is designed to help you better understand the different labels and claims you'll find on chicken. We looked at 23 different labels you might find on a package of chicken, and what they actually require for 17 different areas that affect either animal welfare (e.g., whether the chickens can go outdoors), public health (e.g., prudent antibiotic use) and sustainability (e.g., whether the chicken feed contains genetically engineered crops).
Click on the heading of each label column to see details on what the colors mean for that particular criteria