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LABEL REPORT CARD | PRODUCT AREA SEARCH: Fish
Label Logo How meaningful is the label? Is the label verified? Is the meaning of the label consistent? Are the label standards publicly available? Is information about the organization publicly available? Is the organization free from conflict of interest? Was the label developed with broad public and industry input?
B Corporation Certified Meaningful Yes Yes Yes Yes No1 Yes
dolphin safe Somewhat Yes2 No Yes Yes Yes3 Yes
FishWise See more4 Yes Yes Yes Yes Yes Yes
Food Alliance Somewhat meaningful Yes No5 Yes Yes Yes Yes
Kosher Highly meaningful Yes Yes Yes No6 Yes N/A7
Marine Stewardship Council Somewhat Yes No Yes Yes No Yes
natural, all natural or 100% natural Not meaningful No No No No No No
Non-GMO Project Verified Meaningful Yes Yes Yes Yes and No8 No Yes
Safe Harbor Somewhat meaningful Yes9 No10 No11 No No12 No
Seafood Safe Somewhat meaningful Yes Yes Yes Yes No13 Yes14
1. Standards development: The Board of Directors signs a conflict of interest statement, but the Standards Advisory Board, which develops and decides the standards, does not. Verification: The members on the B Lab standards team, which verify the companies compliance and decide on certification, currently do not sign a conflict of interest form.
2. The dolphin safe label is a partially certified claim since the NMFS only verifies tuna caught from a specific region and not all tuna that is labeled dolphin safe.
3. Since the manufacturer can make the decision about labeling tuna when it is caught outside the verified region for dolphin safe, there can be conflict of interest.
4. Meaningful for sustainable fisheries; Somewhat meaningful for low-contaminant levels
5. Producers have to meet certain fixed criteria, but many criteria are graded and producers have to meet an average of Level 3 (out of 4 levels) to be certified. For example, the requirement for outdoor access for chickens is not fixed, and therefore some producers who qualify for the label may meet this requirement while others do not.
6. Standards are not developed and maintained by an organization, but are rooted in the Jewish bible.
7. Kosher is faith-based and therefore rooted in biblical texts that date back to the time of Moses.
8. Members of the Board of Directors and their affiliations, and members of the Standard Committee, are listed on the website. The names of major donors are not available on the website or the IRS Form 990.
9. MASI verifies that the standard is met.
10. It is consistent in that it is based on the median level for that species of fish, but it is not consistent between different species of fish.
11. The FDA median levels are made available on the Safe Harbor Web site. However, in some cases, there is no FDA median level. In such cases, MASI will look to other sources for a median level, but this may be publicly available.
12. The organization behind the label is a private company, MASI, which only gets paid when fish pass the standards. It is involved in testing the fish.
13. Currently, the program is a subsidiary of the company, EcoFish, a seafood distributor. EcoFish pays independent companies to do the sampling and testing, and the program is advised by an independent scientific advisory board.
14. To some extent. It was developed by EcoFish, a distributor of sustainable seafood, with participation from the environmental advocacy group, Environmental Defense, and guidance from a scientific advisory board.


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