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Label Logo How meaningful is the label? Is the label verified? Is the meaning of the label consistent? Are the label standards publicly available? Is information about the organization publicly available? Is the organization free from conflict of interest? Was the label developed with broad public and industry input?
dolphin safe Somewhat Yes1 No Yes Yes Yes2 Yes
FishWise See more3 Yes Yes Yes Yes Yes Yes
Marine Stewardship Council Somewhat Yes No Yes Yes No Yes
Safe Harbor Somewhat meaningful Yes4 No5 No6 No No7 No
Seafood Safe Somewhat meaningful Yes Yes Yes Yes No8 Yes9
1. The dolphin safe label is a partially certified claim since the NMFS only verifies tuna caught from a specific region and not all tuna that is labeled dolphin safe.
2. Since the manufacturer can make the decision about labeling tuna when it is caught outside the verified region for dolphin safe, there can be conflict of interest.
3. Meaningful for sustainable fisheries; Somewhat meaningful for low-contaminant levels
4. MASI verifies that the standard is met.
5. It is consistent in that it is based on the median level for that species of fish, but it is not consistent between different species of fish.
6. The FDA median levels are made available on the Safe Harbor Web site. However, in some cases, there is no FDA median level. In such cases, MASI will look to other sources for a median level, but this may be publicly available.
7. The organization behind the label is a private company, MASI, which only gets paid when fish pass the standards. It is involved in testing the fish.
8. Currently, the program is a subsidiary of the company, EcoFish, a seafood distributor. EcoFish pays independent companies to do the sampling and testing, and the program is advised by an independent scientific advisory board.
9. To some extent. It was developed by EcoFish, a distributor of sustainable seafood, with participation from the environmental advocacy group, Environmental Defense, and guidance from a scientific advisory board.

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