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100% Vegan
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| LABEL REPORT CARD |
| How meaningful is the label? |
Is the label verified? |
Is the meaning of the label consistent? |
Are the label standards publicly available? |
Is information about the organization publicly available? |
Is the organization free from conflict of interest? |
Was the label developed with broad public and industry input? |
| Not Meaningful |
No |
No |
No1 |
No2 |
No3 |
No |
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1. There are no government or official standards for this term.
2. There is no independent organization behind this label.
3. The producer or manufacturer decides whether to use the claim and is not free from its own self-interest.
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LABEL CATEGORY:
General Claims |
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WHERE YOU'LL FIND THIS GENERAL CLAIM:
 CLEANING PRODUCTS
FLOOR, FURNITURE & WOOD CLEANERS
GLASS & METAL CLEANERS
KITCHEN & BATHROOM CLEANERS
LAUNDRY CLEANERS
OTHER CLEANERS
 FOOD
BABY FOOD
BEVERAGES
BREAD
CANDY
CEREALS
COCOA
CONDIMENTS
PROCESSED FOOD
SNACKS
SOUPS
 PERSONAL HYGIENE PRODUCTS
BABY PRODUCTS
BATH PRODUCTS
EYE CARE PRODUCTS
EYE MAKEUP PRODUCTS
FEMININE HYGIENE PRODUCTS
FRAGRANCE PRODUCTS
HAIR CARE PRODUCTS
MAKEUP PRODUCTS (NOT FOR EYE)
MANICURING PRODUCTS
ORAL HYGIENE PRODUCTS
SHAVING PRODUCTS
SKIN CARE PRODUCTS
SUN PRODUCTS
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WHAT THIS GENERAL CLAIM MEANS:
Without any certification, there may not be a standard definition for this general claim.
Vegan may be defined more or less strictly in practice, but generally it refers to someone who avoids animal products for food (e.g., meat, dairy products, seafood, eggs, sometimes honey), clothing (e.g., leather, silk, wool), or any purpose. Many vegans also avoid products tested on animals. Avoiding all products which may have been made using animal or animal-derived ingredients is very difficult in modern times, since this can include phones, books, computers, cars, bicycles, planes, drugs, and other products. For example, glue, tire rubber, photographic film, capsules, foods that use gelatin, and charcoal used to filter or process foods such as beer or sugar can all come from animal sources.
Products labeled “100% Vegan” should imply that they do not contain any animal-derived ingredients, but that may or may not be the case. Similarly, they may or may not have been tested on animals. Check the ingredient panel for more information.
Foods, drugs, and cosmetics are required to list their ingredients (with a few exceptions, such as fragrances in cosmetics), but household cleaning products are not required to disclose their ingredients (except for disinfectants or other ingredients considered to be antimicrobial pesticides).
For other similar general claims, visit label records for 100% Vegetarian Ingredients, No Animal Ingredients, No Animal Byproducts, and Cruelty-Free. For a slightly more meaningful, verified claim, visit the Certified Vegan label record.
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WHO VERIFIES THIS GENERAL CLAIM?
There is no organization that verifies the use of this claim other than the company manufacturing or marketing the product.
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CONSUMERS UNION EVALUATION:
How meaningful is the label?
The general claim “100% Vegan” is not meaningful. For a slightly more meaningful version of this claim, see the Certified Vegan label record. There is no definition or standard used for judging whether a consumer product or its ingredients are “100% vegan,” and no assurance that such a claim has been independently verified.
Does an organization verify that the label standards are met?
No.
Is the meaning of the label consistent?
No.
Are the label standards publicly available?
No, there are no label standards for this claim.
Is information about the standard organization publicly available?
No, there is no standard organization.
Is the organization behind the label free from conflict of interest?
No, there is no organization independently certifying this claim. The producer or manufacturer decides whether to use the claim and is not free from its own self-interest.
Was the label developed with broad public and industry input?
No.
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LINKS FOR MORE INFO:
Vegan Society contains information on animal-derived substances and where they are used
People for the Ethical Treatment of Animals also contains information on animal-derived substances, where they are used, and alternatives
The Vegetarian Resource Group offers information on over 200 ingredients, available for $4
Vegan.com FAQ about veganism
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